How Do I Get Content for My Brand’s Instagram and TikTok?
Content is king, as they say. While this has been true since Bill Gates wrote about it in the 90s, it’s truer today than ever before. If you have a brand, you absolutely need to be putting content out. Your content strategy and marketing strategy can vary depending on your goals, target audience, and more, but it should include things like:
- TikTok content
- LinkedIn presence
- Accounts on various social media platforms
- Partnerships with content creators (influencer marketing)
Simply put, you need to be creating all sorts of content in order to extend your brand’s reach. We know it might seem a little bit overwhelming, but we’re here to break it down for you step-by-step so you have a better idea of what you should be doing. From Instagram reels to hashtags, there’s a lot you need to know about social media content for your brand. Let’s dive in.
Where Do I Get Content?
Now that you know that you need content for social media channels, where do you get it? It’s not nearly as complicated as you might think. There are three main ways people get content for their brand’s Instagram and TikTok.
Visit the Creator Marketplace and Hire a Content Creator/Influencer
One of the most common ways people get content is hiring a content creator or working with an influencer. You don’t need to go scrolling down a rabbit hole trying to find the perfect creator, either. Instead, head to the TikTok Creator Marketplace.
There, you can see a creator’s stats and pricing, and get a feel for the type of content they produce. Once you’ve narrowed it down, you can reach out and create the perfect campaign together! Be prepared to discuss your goals with the creator, and make them aware of any trends or topics you want to steer clear of. If you have a vision for how you’d like to see them use your product, let them know.
Remember, they are the experts when it comes to the actual video creation and TikTok best practices. They should pitch some ideas and be able to explain everything to you along the way. If you’re ready to take your content to the next level, investing in a creator/influencer is a great way to go about doing it.
We have created a great resource for brands looking to find Creators off TikTok. Check out our comprehensive Guide to Creator Platforms to find the perfect platform for your brand!
Create Your Own Content for Social Media
This is definitely the most difficult and time-consuming option. Researching popular hashtags and looking up what’s trending on the “for you page” takes time and effort. To reach the right demographics, you really have to know what you’re doing.
That being said, if you have the time and enjoy creating content, this isn’t a bad option. It’s also the cheapest option since you’ll be doing everything yourself. If setting up a TikTok account sounds like fun to you, give it a shot. You know your brand and product best, so doing your own social media marketing might make the most sense.
Utilize UGC (User Generated Content)
User generated content can include pictures and short-form videos of customers and influencers showing off new products from your brand. This content is especially valuable coming from your customers because they can show off unique ways to use your product and tutorials, and show it in the “real world.”
One important thing to remember is that you can repurpose your UGC for shoppable videos.
You can use video content from your TikTok videos or Instagram reels as well, whether it’s UGC or not. Creating shoppable videos for your eCommerce website is a great way to add a bit of magic to the shopping experience for your customers.
Why Is It Important To Use TikTok and Instagram for My Brand?
The short and simple answer to this question is brand awareness and reach.
Brand awareness is key for all business owners and entrepreneurs. You want to do whatever you can to draw people to your brand, and, ideally, become a customer. And, you want your brand to reach as far as it can. Content creation is one great way to do just that, especially for eCommerce brands.
There are over one billion users on Instagram and TikTok (odds are, that includes some of your customers or potential customers). While you should ideally be on all the big social platforms, at least start by making business accounts for your brand on Instagram and TikTok. One billion users on each platform combined with the type of content people (and the algorithm) want to see means there’s no telling how far your brand could reach.
If that answer doesn’t do it for you, how about this: 54% of consumers want the brands they love to use video content. That means you need to be on a video platform such as TikTok or Instagram. Over half of your customers want to see your product being used in a video. Many people love the interactive aspect of a video, while others like seeing brands join in on trends like fun hashtag challenges.
Conclusion
The three main ways you can get content for your brand’s Instagram and TikTok are:
- Visiting the Creator Marketplace/hiring an Instagram influencer or TikTok influencer
- Create your own content
- Utilize user generated content
If you have the budget, your content and social media strategy could include hiring content creators to make original content for your brand. Content creators are experts at showing off your product in new and exciting ways, and can show you metrics that allow you to see whether or not your content was successful.
Sources:
How Many People Use Instagram? (2020–2025) | Oberlo
“Content is King” — Essay by Bill Gates 1996 | by Heath Evans | Medium
How To Add TikTok And Instagram Reels To Your Digital Marketing Strategy | Forbes
